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The College of Business Administration at Virtex University offers the Master's in Digital Marketing program to keep pace with these transformations and ensure the qualification of professionals capable of innovation and leadership in the field.
The program aims to prepare specialists capable of designing and implementing advanced marketing strategies based on intelligent data analysis, and utilizing the latest technologies such as artificial intelligence, performance-based marketing, and developing marketing strategies. It also focuses on enabling students to understand customer behavior, improve user experience, and develop innovative marketing solutions that enhance brand competitiveness.
The program focuses on developing students' professional and technical competencies, where they learn how to manage digital marketing campaigns, search engine optimization (SEO), and social media marketing strategies. Students also acquire skills in analyzing marketing data using tools such as Google Analytics, and artificial intelligence techniques, enabling them to make data-driven strategic decisions.
The program ensures an integrated learning experience that combines theoretical knowledge and practical application, including case studies, Applied projects. and internship opportunities in digital marketing agencies, technology companies, and media institutions. Field training provides students with the opportunity to gain practical experience in a real work environment, helping them apply what they have learned in developing effective marketing strategies.
The program is delivered by a select group of faculty members with deep academic and professional experience, ensuring the delivery of a modern curriculum aligned with the latest developments in digital marketing. The university also provides an integrated learning environment that encourages innovation, Applied research. and interactive learning. supported by the latest technologies and digital tools to enhance the student experience.
The program offers its graduates distinguished career opportunities in various sectors, where they can work in digital marketing agencies, Technical companies. major brands, e-commerce, and media institutions. They also have opportunities in brand management, marketing data analysis, search engine marketing, and digital advertising campaign management, opening up broad horizons for them in both local and global markets.
Our Vision and Mission
Make a difference in the world of digital marketing—our program qualifies you to lead campaigns, read the market, and transform data into strategies that pulse with creativity.
Our Vision
We aspire to graduate digital impact makers who lead market transformations and reshape the language of brands globally.
Our Mission
We enable students to employ data science and digital creativity to design intelligent marketing experiences that make a tangible difference in consumer behavior.
- Develop comprehensive strategic marketing plans for digital and non-digital work environments.
- Design and implement digital marketing strategies that align with organizational goals.
- Apply performance marketing techniques to enhance Return on Investment (ROI).
- Use big data and artificial intelligence in analyzing consumer behavior and guiding marketing strategies.
- Apply digital marketing analytics to evaluate and improve the effectiveness of marketing campaigns.
- Measure the return on investment for marketing campaigns using advanced analytical tools.
- Master digital advertising tools and techniques, such as paid advertisements on Google, Meta, and LinkedIn.
- Develop email marketing, content marketing, and affiliate marketing strategies.
- Equip students with research skills to evaluate the effectiveness of digital marketing techniques and make data-driven improvements.
- Enhance leadership and effective communication skills to manage digital marketing teams.
- Develop negotiation skills and handle clients and strategic partners in the digital market.
- Efficiently manage digital marketing campaigns using the latest digital tools and platforms.
- Explore modern trends in digital marketing, such as artificial intelligence and blockchain.
- Provide practical training opportunities for students through work on real and virtual projects.
Teaching methods and strategy
The program relies on studying and analyzing real-world experiences from the digital marketing world, where students learn about the challenges facing brands in various digital environments. Through studying successful and unsuccessful marketing campaigns, students learn how to develop effective strategies, understand consumer behavior, and analyze data to make informed decisions. There is also a focus on artificial intelligence techniques and advanced analytics to improve campaign performance and enhance customer experience.
The program allows students the opportunity to work on real projects that simulate the challenges companies face in digital marketing. Whether through developing digital marketing campaigns, improving Search Engine Optimization (SEO) strategies, or analyzing the impact of data on marketing decisions, these projects provide students with practical experience that enhances their strategic and creative thinking skills. The projects also encourage the use of the latest digital tools and modern technologies to ensure the best results.
The Digital Marketing Master's program is based on an integrated educational methodology that combines theoretical interaction and practical application, where teaching methods include interactive lectures, real-world case studies, and specialized workshops in marketing data analysis. It also includes group discussions on digital marketing strategies, and problem-based learning addressing real issues in digital markets. This approach aims to provide students with a deep understanding of marketing challenges across digital platforms, advertising campaign management, and consumer behavior analysis, enhancing their ability to develop innovative solutions in line with global digital market developments.
What Can You Do with a Master's Degree in Digital Marketing?
The Master's in Digital Marketing at Virtex University qualifies its graduates for specialized and diverse positions in digital business environments
If you aspire to launch your own digital marketing company
- Chief Marketing Officer
- Digital Marketing Consultant
- Content Marketing Manager
- Digital Marketing Manager
- Digital Marketing Assistant
- Digital Marketing Specialist
- Marketing Director
The Master's in Digital Marketing is your first step towards success.
- Social Media Manager
- Digital Advertising Manager
- Marketing Startup Founder
- Digital Marketing Analyst
- E-Consumer Behavior Specialist
- Search Engine Optimization Manager
- Digital Brand Manager
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Target Audience for the Digital Marketing Master's Program
The Digital Marketing Master's program targets a diverse group of individuals aspiring to enhance their skills and knowledge in this growing field. Target groups include:
- Recent graduates with a bachelor's degree in fields such as accounting, business administration, or any related specialization, who aspire to enter the job market in the field of digital marketing.
- Professionals in marketing and public relations fields who seek to develop their skills in digital marketing and its practical applications using the latest tools and methodologies.
- Career changers who wish to transition into the field of digital marketing and take advantage of the professional opportunities available in it.
- Entrepreneurs and small business owners who seek to develop their businesses through effective digital marketing strategies.
Enhance your professional skills with international certifications
A certificate focusing on designing, implementing, and measuring digital advertising campaigns using advanced tools such as Google Ads and Meta Ads. It includes precise targeting, budget management, and return on investment (ROI) optimization.
A certificate that enables students to use analytical tools to interpret marketing data, support decision making, and develop data-driven campaigns using tools like Google Analytics and Power BI.
Focuses on the technical and analytical aspects of improving website visibility in search engines, including speed optimization, site structure, content strategies, and backlinks.
Focuses on building and managing the digital identity of brands, and developing long-term growth plans through digital interaction, user experience, and market value excellence.
An official certificate from Google that demonstrates proficiency in using the Google Ads platform to create search, video, display, Effective marketing with budget management and achieving advertising goals.
A professional certification from Meta (formerly Facebook) demonstrating understanding of marketing fundamentals across its platforms, including advertising, content creation, performance measurement, and audience targeting.
An internationally recognized professional certification from the Chartered Institute of Marketing (CIM), focusing on developing advanced digital marketing strategies, digital media planning, customer data analysis, and building integrated digital campaigns based on business objectives.
A specialized course offered by YouTube aimed at qualifying professionals to understand channel growth strategies, performance optimization using YouTube Analytics, effective content production, and increasing engagement and monetization on the platform.
Admission Requirements
- Regular admission: The applicant for the graduate program must hold a bachelor's degree from a reputable university or from the student's country.
- The applicant must have a bachelor's degree in Marketing, business administration, Data Science, or any related specialization from an accredited university.
- Proficiency in English if the language of instruction in the program is English, with passing the approved language test.
- Conditional Admission: The university may offer conditional admission to applicants until all admission requirements are completed (terms and conditions apply to this category).
- Submission of official documents including the original bachelor's degree certificate and transcript, with certified copies.
- Completing the electronic application form through the university's admission and registration portal.
- Payment of registration fees and tuition fees as per university regulations.
- Adherence to university rules and regulations by signing an official pledge.
Required Documents
- A colored copy of the bachelor's degree certificate issued by the student's country "Ministry of Higher Education".
- A color copy of the student's or family's ID card for matching.
- A color copy of the student's passport.
- A personal photo (6*4) with a white background.
- Complete the registration data and sign it by the student.
Requirements for Obtaining Master in Digital Marketing MDM Specialization
| Number of Credit Hours Required to Complete the Master Degree | 36 Minimum Required Credit Hours |
|---|---|
| Number of Required Academic Semesters | 4 Academic Semesters |
| Number of Semesters per Year | 3 Semesters |
| Annual Credit Hours | 45 Credit Hour |
| Semester Duration | 8 to 10 weeks |
| Expected Duration to Complete the Program | 1 year and 8 months |
Advantages of this system.
- Complete the Master's in a short time: The program can be completed in a year and a half instead of two or three years.
- Flexible distribution of courses: Courses are distributed throughout the year, allowing for continuous learning without long interruptions.
- Intensive schedule: Enables quick completion of studies, suitable for students who wish to enter the job market as quickly as possible.
*This system was designed at Vertex University to enable students to obtain their university degree in a shorter time while maintaining the quality of education and the efficiency of the academic process.
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Frequently Asked Questions about Master Digital Marketing MDM
The primary language is English, with explanatory support in Arabic for some courses.
Yes, yes. The university offers a flexible study mode that allows organizing studies alongside work or family commitments.
Yes, yes. Designed according to ACBSP and CIPD standards, and the college is seeking international accreditation.
Yes, yes. The programs include applied projects and virtual or field practical training in real work environments.
Yes, yes. Each student is assigned an academic advisor to monitor the study plan and provide academic support when needed.
Yes, yes. You can apply for any of the doctoral programs in the College of Business Administration or other related colleges.